Pharmaceuticals

Colour measurement in the pharmaceutical industry

Today’s pharmaceutical market is vastly different from the first pills of ancient Egypt, which were small round balls containing medicinal ingredients and mixed with clay or bread. Today’s gel caps boast over 80,000 colour combinations, and continuous advancements in technology consistently bring new and colourful coating products to market. Colour is the most fundamental part of a drug’s personality with the unique ability to create emotional appeal, communicate functional values and benefits and distinguish one brand from another.

Colour continues to play an increasingly important role in the success of any pharmaceutical product, from helping consumers to distinguish between different medicines, to the synaesthetic effects of colour and its association with taste and smell, and even colour temperature as it relates to the perception of a medicines performance. More and more, unique colours are used to create a brand image and identity that resonates with consumers and differentiates from the competition.

Stotto - HunterLab UK & Ireland understands the challenges that pharmaceutical manufacturers face in ensuring precise colour management and colour quality control. From liquids to powders, to pills and capsules, we offer the broadest range of colour measurement solutions in the industry, including portable, benchtop and online colorimeter and spectrophotometer instruments tailored to every need and budget.

Measuring Liquids

Pharmaceutical liquids include solutions, syrups and mixtures and are commonly used by patients that have difficulty swallowing medicines, as well as in easier to swallow gel caps. From cough syrup to cold medicines, these products are often times packaged to be visible to the consumer as a key enticement to drive purchases. Major brands around the world understand the importance of ensuring appealing colours of their products as colour closely relates to a consumer’s perception of flavour and performance. The Stothard Group offers the broadest range of solutions for the Pharmaceutical industry, from instrument and software to sample handling fixtures, to ensure consistent and accurate colour measurements for every sample, every time.

Capsule & Pill Colour Measurement

Colour is the most fundamental part of a drug’s personality with the unique ability to create emotional appeal, communicate functional values and benefits and distinguish one brand from another. Today’s gel caps boast over 80,000 colour combinations, and continuous advancements in technology consistently bring new and colourful coating products to market. Stotto - HunterLab UK & Ireland understands the Pharmaceutical Market’s need for precise colour measurement of tablets, caplets and capsules and has been providing colour measurement solutions for the pharmaceutical industry for over 60 years. Many of the world’s leading pharmaceutical manufacturers rely on our solutions to ensure the quality and consistency of their products that their customers expect.

Powders & Pressed Plaques

Pharmaceutical bulk and divided powders are commonly used in the development of various types of medicines, from capsules and gel caps to pills, through the process of compounding, and also available as soluble powders. Whether you are measuring codeine phosphate or hyoscine hydrobromide, we have been providing colour measurement solutions for the pharmaceutical industry for over 60 years, and many of the world’s leading pharmaceutical manufacturers rely on our solutions to ensure quality and consistency of the raw materials and consumer products used in their products throughout their supply chain.